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Beauty Industry

Coty Casts Actress for Upcoming Chloe Fragrance

The fragrance, and ad campaign, will debut in September 2014.

Clémence Poésy will be the face of Coty’s new Chloé fragrance, which will be launched in September – and is still unnamed.

Poésy is a model-turned-actress who has appeared in Gossip Girl, and the Harry Potter movies. And she’s no stranger to the brand – Poésy appeared in Chloé Eau de Parfum ads from 2008 to 2010.

Chloé’s creative director, Clare Waight Keller, is working on the ad campaign.

Photo: Wikipedia

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